Nigerians On Twitter React As APCON Moves To Regulate Online Adverts

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Nigerians on Twitter are reacting to the news about the Advertising Practitioners Council of Nigeria, APCON, and vetting of internet-based advertisement.

Reports surfaced days ago that Nigeria’s advertising regulator planned to regulate adverts on social media, stating that before putting up any adverts on socia media, there must be a clearance from APCON.

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TechCabal stated that the acting Registrar of APCON, Ijedi Philomena Iyoha who disclosed this noted that the organisation is working on a framework to support the implementation of this policy.

“We are still working on it (a policy). We are only notifying people that we are going to be regulating adverts on social media.

“I don’t think there is anything wrong with that, our mandate did not exclude social media. For now the only thing public needs to know is that before they put up any advert online they’ll need to get clearance from APCON. It’s when they come to APCON that we’ll tell them what to do.”

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According to her, the existing APCON policy imposes a minimum N500,000 fine on advertising violators and the organisation will extend this policy to social media advert violators, but will also include an option of six months jail time.

Mrs Iyoha added that she was concerned about the threat of digital platforms on advertising regulation, “because a lot of unregulated messages are being churned out by bloggers and influencers on products to deceive consumers and regulators have almost become helpless,” she reportedly added.

Reacting to the news, some Nigerians noted to pay N25,000 as regular fee for vetting is exploitation not to talk of other fees stated in the letter.

Copy of letter as shared on social media and reactions…

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