Facebook-owned company, Instagram said it’s expanding its test that hides likes to six more countries, in a move to “remove pressure” on users on the platform.
The countries are: Ireland, Italy, Japan, Brazil, Australia and New Zealand.
Likes which are often used as a measure of popularity will now be seen by Instagrammers only but your friends will not be able to see how many likes your post has received.
About the new test, Instagram wrote: “we want your friends to focus on the photos and videos you share, not how many likes they get.
“You can still see your own likes by tapping on the list of people who’ve liked it, but your friends will not be able to see how many likes your post has received.
“We’re looking forward to learning more about how this change might benefit everyone’s experience on Instagram,” it added.
It also stated that the test would not affect measurement tools for businesses.
Recall that Instagram in May launched a similar trial in Canada and the new test is rolling out in more countries.
“We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love,” Mia Garlick, Facebook Australia and New Zealand director of policy, also noted in a statement.