A device that promises to change the future of nursing for fathers who want to share a special bond with the babies “Father’s Nursing Assistant” has been debuted.
The new device which allows men to breastfeed children without stress was presented by a Japanese company, Dentsu in Austin, Texas at the South by Southwest (SXSW) festival earlier this month.
Just like a milk tank, the wearable device is like a shape of a woman’s br3asts and one of the br3asts contains milk or formula and the other, a breastfeeding system with a silicone n!pple, enabling a father-infant contact.
According to the company, Father’s Nursing Assistant is heated and vibrates to induce sleep and has sensors that track child’s breastfeeding and sleeping behavior and transmit the data to an app on your smartphone.
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Dentsu in a press release also stated that the Father’s Nursing Assistant was developed with the help of pediatricians and babysitters.
“The amount of time infants in Japan spend sleeping is shorter compared to the rest of the world. Much of the parental stress and difficulties surrounding childrearing are related to feeding and sleeping, and generally the rate of participation by fathers tends to be low.
“Breastfeeding is also effective at helping the parent sleep-a benefit that is currently skewed toward women. Focusing on breastfeeding, we aim to decrease the amount of burden on mothers and increase the amount of time infants sleep by enabling fathers to breastfeed.”